The building is part of an 8 block/ 900 unit development named Sørenga, in the harbour area of Oslo. The Sørenga project is located at its own peninsula, and is part of the large Bjørvika development, that also include the Norwegian Opera building. Sørenga 3 is located at the east side of the peninsula. The specific set-back rules for the development has been utilized to make a terraced and highly sculptured volumetric composition, that provides for optimized sun and view conditions for all the apartments. Most of the roof area will be used for terrace purposes.

The 4 collaborating architectural teams have agreed upon using a common main material for the facades, a dark bluish brick, with a reflective surface.